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The Leading Chicken Restaurant Chain in the World and in the Middle East. In 1973, Americana introduced the world-famous Kentucky Fried Chicken to the Middle East and since then, generations have grown up in the region with the friendly face of Colonel Senders. Today, KFC is Americana’s fastest growing chain with more than 250 outlets in the region. It may be the Dine-in, Take-away, Drive-thru or Home delivery service. KFC strives to serve the customers at all occasions and for all tastes. Children are amongst KFC’s biggest fans, and it’s no wonder with entertainment functions, like birthdays- and the Chicky mascot program, that they come back for more and more. The KFC/Americana relationship was crowned with the presentation of the 1993 ‘KFC Operation of the Year Worldwide Award’ to Americana, for its incomparable success of operation and customer service. In 1998, Americana was named the leading KFC brand marketer worldwide. In 2000, Americana was awarded the ‘KFC Franchisee of the Year’, and more recently in 2001, KFC bagged the Gold Medal from the International Tasting Institute in recognition of KFC’s continuous success in the region.
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Dining, Fast Food
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