Sure, it’s as easy to remember as blue denim and A for apple. It clearly winks at a great icon. And it's the simplest way to describe us: we are an agency born with a very different DNA. And just in case you're wondering why 'blue' and not glow in the dark purple, blame it on our DNA again. Blue is the colour of innovation, infinity, imagination and new think. And those who know these things say it's also the colour of the new millennium, which naturally makes us even more comfortable in our skin.