Falcon Global General Trading, one of the leading importers in United Arab Emirates today, was ?rst established in 1981 by Mr. M.M. Moidunny as Falcon Foodstuff. The ?rst store was a retail shop in old Hamriya Fruit & Vegetable market, Dubai. Those were the days of the oil boom which changed the fortunes of Dubai. This economic boom in the gulf soon brought forth people from all over the world to Dubai. Their culinary needs were as diverse as their social and geographic differences.