POSITION SUMMARY: ( D escribes in one or two sentences the primary purpose of the job)
The Professional Health Representative position is responsible for maximizing the sales of products through the different sales & promotion activities within a certain geographic territory leveraging digital channels as well as F2F, to achieve set target objectives.
His/her promotional orientation (i.e., Rx sales targets) will be to create better customer experience.
Tasks are performed under the general direction of the Sales/Category Manager; however, the incumbent is fully responsible for the business and financial results of his or her geographical territory.
POSITION RESPONSIBILITIES: (the main results the job holder is accountable for delivering)
Engage on promotional science-based brand messages where product could support HCP in meeting patient need
Engagement is also focused on broader range of content (e.g. disease state)
Acts as key POC for seamless (compliant) reactive only connection to Pfizer SMEs and resources
Responsible for onboarding customers to new operating model and to new platforms (e.g., Digital Engagement Portal)
Knowledgeable of customer preferences for content and channels to orchestrate an ideal customer experience through relevant content selection
Visits physicians to help them manage their patient’s disease using Pfizer products.
Distributes knowledge using guidelines through product samples, marketing literature, clinical trials related to his products to help physicians and other healthcare professionals take the best decisions.
Follows-up with HCP (KOL, physicians, pharmacists, or any other party having impact on the business), to gather feedback and questions regarding experience with Pfizer products.
Provides approved information to HCP on Pfizer products, e.g., proper medical usage, dosage amounts and side effects.
Enlists Pfizer products in the formulary of institutions
Provides feedback to sales management on customer requests, responses to promotions and product access. Also update on changes in the health care system or hospital structure.
Involved in the pre preparation of the marketing campaign through giving a feedback to the marketing team on what’s the real market, customers’ needs.
Follows-up on stock, consumption and ordering process specially in government sector and institutions
Involved in Pfizer community awareness programs.
Attends seminars and participate in setting up sales demonstration and exhibition.
Organizes AV activities in his area.
Initiates & Participate in the nomination & selection of the local speakers in his/her territory
Reports visits and other activities using ECMS.
Attends regular sales meetings with DM, general meetings, and cycle meetings.
Prepares short term POA restricted to his area and products.
Presents reports according to DM recommendations and market needs.
Updates his/her customer list according to the targeting process by understanding customer’s segmentations and customer insights
Understands customer disease management needs
Maintains and create new advocates by aligning to customer’s priorities/needs.
Stands accountable for all customers e-mails, phone calls related to business.
Executes the activities (International, regional, and local conferences, workshops) done by the marketing and medical department to engage its customers
Prepares Monthly report for sales, activities , market feedback, threats, opportunities
Participate in setting the engagement POA and play important role in its execution where applicable.
Plays an important role in engaging customers via bold partnership programs.
Explores business opportunities and expands the scope of his/her territory reach
ORGANIZATIONAL RELATIONSHIPS
Reports to the XYZ (Commercial)
Connection to SMEs – reactive
Works in close collaboration with similar job position holders across the Gulf
Interacts well with:
Supportive departments: BT (Business Technologies), Medical, Marketing, Finance, HR
Customers Administration Departments: Stores, Purchasing and Finance
Opinion Leaders and Field Experts
Service Providers and Competitors
FINANCIAL ACCOUNTABILITY/RESOURCES MANAGED
Supervision:Indicate the typical number of Colleagues managed. Include direct & indirect reports, matrix responsibility and or additional resources (i.e. contingent workers), as applicable.
Budget Responsibility
$, % Gr, % Ms , EV (IMS Parameters) for assigned area
Number of reports
Nil
Geographic Scope
UAE/Oman/Bahrain/Qatar/Kuwait
EDUCATION AND EXPERIENCE
B.Sc. Pharmacy/Pharmacy Education Background
Minimum 3 years of total experience in Sales department and 2 years’ experience as Health/Medical Representative
Knowledge of the Pharmaceutical/Healthcare industry is required
Fluent in English language, Arabic is an advantage
To progress to Professional Health Rep role (other T&Cs apply):100% Sales achievement in last 2 years and Exceeding/Top performer in last 2 years for external hires Successful completion of one development assignment is preferred.
TECHNICAL SKILLS REQUIREMENTS
Pfizer Colleague Competencies
Commit to “One Pfizer” and our Bold move Organization imperatives
Have good written and verbal/oral communication skills
Demonstrate effective interpersonal, good persuasive and negotiation skills and must be change agile
Demonstrate effective selling, presentation and strong analytical skills
MUST be Computer literate and experienced user of Microsoft Office Suite (Excel, PowerPoint, Word)
MUST demonstrate Customer Facing Colleague competencies (CFC) of the future in line with:
Focusing on customer needs
Managing complexity in territory/assigned area(s)
Influence with insights
Drive value-based interactions
Establish credibility
Orchestrate
Embrace data and technology adoption/use
Navigate accounts
Collaborate well with team and others
Integrate patient perspective