The Company
My client is an international healthcare recruitment business.

The Role
The Sales & Marketing Manager is responsible for delivery of revenue and candidate recruitment targets for all countries within the Middle East excluding UAE. This is to be achieved through development and execution of the annual Sales and Marketing plan and the management of the teams deployed in each country. Effective liaison with Head of UAE Operations is also required to support this function with relevant Marketing materials. You will be managing a team of 8 direct reports.

Overview
Role
Marketing planning for all activities in Middle East

Main Accountabilities
Development of Annual Marketing plan including Market research, situational analysis, strategy
development and definition of budget and tactical programmes.

Achieving
Definition of relevant KPI’s to track performance
Delivery on defined Marketing KPI’s
Insight through ongoing market research
Interfacing With

ME Business Developers & Recruiters
UK Operations Team
Philippines Marketing Team
Philippines Operations Teams

Role
Management of Business Development activities in all countries except UAE

Main Accountabilities
Definition of annual sales plan for each ME country
Line management of Business Developers in Qatar, KSA and Kuwait
Achieving

Delivery of Employer job orders as per plan
Pricing/ candidate as per budget
Effective performance of sales team
Interfacing with

ME Marketing
UAE Staff
Philippines Operations Teams

Role
Management of all UK Recruitment activities in all ME countries except UAE

Main Accountabilities
Delivery of required number of candidates to fulfill UK job orders
Implementation of Marketing plan via Recruiters
Co-ordination of Recruitemt visits to ME by UK customers
Achieving

Delivery of candidates from HP Language centres
Budgeted UK candidates from ME territories
Customer satisfaction with UK Recruitment trips
Interfacing With
HP IELTS Centres
ME Candidates
Philippines and UK Operations Teams

Role
Document processing for Healthcare Professionals leaving ME
Main Accountabilities
Processing of all Visa and documentation required by candidates to take up post in destination country
Timely delivery of candidates in line with Landers budget
Achieving

Landers objectives for UK
Revenue objective as per destination employer contract
Interfacing With

UK Operations Team
UK Business Development Team


Role
Management of Development and deployment of Marketing materials via Marketing Officer

Main Accountabilities
Line Management of ME Marketing personnel
Effective delivery of all tactical activities to support all activities in ME including BD, Language centres and recruiters
Performance management of staff
Achieving

Timely deployment of marketing collateral
Effective Branding of relevant materials
Management of Marketing budget
Interfacing With

ME Marketing Staff
Role
Staff Development and Succession Planning

Main Accountabilities
Development of all staff within the team in order to ensure effective skills
Ongoing staff development to develop staff for enhanced roles as the Organisation grows
Achieving

Effective performance in current role
Staff retention < 15%
Internal promotion
Interfacing With

Turnover Objectives
Internal Promotions


Role
Compliance with Governance standards

Main Accountabilities
Ensure compliance with all relevant licensing and Governance requirements
Achieving

Visa documentation for staff
Compliance with ISO9001
Compliance with UK REC
Local standards
Interfacing With

UK Governance Team

Performance Indicators
ME Revenue
Inbound landers
Outbound candidates
IELTS school delegates and pass rates
The Person

Required Education/Qualifications/Skills
Degree level education
Degree in Marketing/ Business studies preferred
Experience in working in ME markets
Experienced line manager


Required Competencies (Behavioural Indicators)
Strategic insight
Analytical approach
Priority Setting
Problem Solving
Drive for Results
Customer Focus (internal and external)
Perseverance
Composure
Interpersonal Savvy