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Digital Marketing Manager
Category
:
Marketing
Skill Set
:
Communication,Financial analysis,Market assessment
Company Name
:
Tharwa Capital
Career Level
:
Manager
Employment Type
:
Full Time
Min Work Experience
:
2 - 5 Years
Min Educational Level
:
Bachelors Degree
Monthly Salary
:
Unspecified
Benefits
:
As per UAE Labor Law
Description
If you live and breathe digital marketing, we want to talk to you.
We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Skills
Responsibilities:
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

Job Details
Job Location: Dubai, United Arab Emirates Company Industry: Internet/E-commerce Company Type: Employer (Private Sector) Job Role: Marketing and PR Employment Type: Full Time Employee Monthly Salary Range: Unspecified Number of Vacancies: 1 Job Ref.: JB3774289

Preferred Candidate
Career Level: Mid Career Years of Experience: Min: 3 Residence Location: Dubai,United Arab Emirates Gender: Female Nationality: Bahrain; Kuwait; Oman; Qatar; Saudi Arabia; United Arab Emirates Degree: Bachelor''s degree / higher diploma
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