Job Description:
• Responsible for developing content across owned and earned social channels, this could include blog posts, tweets, status updates, pins, photos and videos.
• Knowledge of digital marketing, current best practices and understanding of digital production processes and knowledge of social media legal guidelines.
• Knowledge of media strategy and planning options and the media role in integrated communication.
• Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram.
• Searches for news/ articles to post, implements & manages social media campaign.
• Good skills & ideas and able to write blogs for textiles and fabrics with attractive posts.
• Increase brand awareness & implement the digital marketing plan.
• Consumer knowledge, segmentation and lifecycle by city/store.
• Coordinate with the marketing team on growing the social media and digital marketing platform and ensure all require material / Images are available and up to date.
• Make sure that all the art works and web development projects are handed over on time & developing and integrating content marketing strategies
• Researching new online media opportunities & Creativity expressions that may benefit the business.