MARKETING EXECUTIVE (ARABIC SPEAKING)

Location: Dubai

Department: Marketing
Division: Informa Connect - Training
Reports to: Senior Marketing Manager

An exciting opportunity has arisen for a Marketing Executive to join the Informa Connect division. You will be joining a young, creative and energetic team who market over 400 training courses a year.

We are looking for a dynamic individual who will be responsible for marketing corporate training courses across different sectors. The overall objective is to attract delegates on the courses
As a Marketing Executive, you will be responsible for marketing trainings by using the promotional mix across different marketing channels.

Job Accountabilities

Effective pre-event analysis
On-time campaign implementation
To manage all marketing channels effectively, within a budget and under time constraints
Include content and social media in your campaign planning
Building relevant and appropriate creativity into campaign wherever possible
Timely completion of final event analysis
Key Responsibilities:

Planning, budgeting and implementing effective training marketing campaigns
Drive delegate revenue through all online and offline channels, with a key focus on digital channels
Analyse selections from previous marketing plans and create effective selections based on this analysis in conjunction with the creative brief supplied
Ensure content and campaign plans and activities are fully integrated
Work on content such as blog posts, whitepapers, interviews and reports for trainings
Social media management " managing social platforms such as Instagram, Facebook, Twitter, LinkedIn, Youtube and Google+
Ensuring related websites are fully up to date with the latest content and key messaging is displayed throughout
Identify data acquisition strategy to grow the existing databases
Set up and management of media deals with external organisations to ensure maximum exposure at lowest cost to trainings
Work closely with the telesales function within the business to drive delegate revenue
Manage budgets
Coordination of design and production of all marketing collateral, including event brochures, advertisements, banners/emails etc.
Providing KPI reports for update meetings with Senior Marketing Managers
Knowledge and Experience Required for the Role

Formal marketing qualification or certificate, and/or degree level education or equivalent
Attributes Required for the Role

Motivated to perform
Adaptable to change and a fast-paced environment
Enjoys a challenge and finding solutions for problems
Positive in outlook and approach
A drive to improve and do things better
A willingness to do a variety of related job duties
Understanding of direct and digital marketing
Exposure to design and print suppliers
High level of copywriting skill
Deadline and target driven
Essential

Good written and spoken Arabic skills

MARKETING EXECUTIVE (ARABIC SPEAKING)

Location: Dubai

Department: Marketing
Division: Informa Connect - Training
Reports to: Senior Marketing Manager

An exciting opportunity has arisen for a Marketing Executive to join the Informa Connect division. You will be joining a young, creative and energetic team who market over 400 training courses a year.

We are looking for a dynamic individual who will be responsible for marketing corporate training courses across different sectors. The overall objective is to attract delegates on the courses
As a Marketing Executive, you will be responsible for marketing trainings by using the promotional mix across different marketing channels.

Job Accountabilities

Effective pre-event analysis
On-time campaign implementation
To manage all marketing channels effectively, within a budget and under time constraints
Include content and social media in your campaign planning
Building relevant and appropriate creativity into campaign wherever possible
Timely completion of final event analysis
Key Responsibilities:

Planning, budgeting and implementing effective training marketing campaigns
Drive delegate revenue through all online and offline channels, with a key focus on digital channels
Analyse selections from previous marketing plans and create effective selections based on this analysis in conjunction with the creative brief supplied
Ensure content and campaign plans and activities are fully integrated
Work on content such as blog posts, whitepapers, interviews and reports for trainings
Social media management " managing social platforms such as Instagram, Facebook, Twitter, LinkedIn, Youtube and Google+
Ensuring related websites are fully up to date with the latest content and key messaging is displayed throughout
Identify data acquisition strategy to grow the existing databases
Set up and management of media deals with external organisations to ensure maximum exposure at lowest cost to trainings
Work closely with the telesales function within the business to drive delegate revenue
Manage budgets
Coordination of design and production of all marketing collateral, including event brochures, advertisements, banners/emails etc.
Providing KPI reports for update meetings with Senior Marketing Managers
Knowledge and Experience Required for the Role

Formal marketing qualification or certificate, and/or degree level education or equivalent
Attributes Required for the Role

Motivated to perform
Adaptable to change and a fast-paced environment
Enjoys a challenge and finding solutions for problems
Positive in outlook and approach
A drive to improve and do things better
A willingness to do a variety of related job duties
Understanding of direct and digital marketing
Exposure to design and print suppliers
High level of copywriting skill
Deadline and target driven
Essential

Good written and spoken Arabic skills