Skills

Key areas of responsibility in general (include but are not limited to):

Websites Updating & Maintenance
Increasing organic website traffic and ranking
PPC campaign setup and management
Weekly reporting on Traffic, conversion and costs - Analytics, Adwords & Social Platforms
Constantly improve SEO/SEM performance
Constant keyword discovery, expansion and optimization
Ongoing analysis of competitors’ advertising links
Developing and implementing of link building strategy
Designing and launching of Email marketing campaigns
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Propose new and creative growth strategies for all digital marketing channels
Collaborate with internal teams to create landing pages and optimize user experience
Evaluate and improve end-to-end customer experience across multiple channels and customer touch points
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
A functional understanding of PHP, HTML and CSS
A deep understanding of mobile strategy and how it relates to SEO