Achieve the planned sales turnover, market coverage and merchandising objectives through regular visits to all potential sales outlets while maintaining the highest standards of performance.

Achieve the daily and monthly sales targets by ensuring complete and proper coverage of the allocated area; ensure that all outlets are visited in the correct sequence, follow the planned call in each outlet and make sure that they are well stocked with all our brands and packages.

Maintain a good relationship with the customers at all times.

Develop sales and distribution, in liaison with the Sales Supervisor, vertically by identifying and establishing business relationships with new clients and horizontally by introducing the full range of the products to existing clients.