Job Description
Act as the point of contact in the management, coordination, optimization and execution of digitaladvertising initiatives and campaigns both pre and post-race
Operate as a liaison with numerous partners to ensure all advertising specs and requirements are up-to- date and campaigns are delivered on time
Assist in launching new race campaigns and provide performance projections for campaign proposals
Monitor, and assist in ensuring campaigns and ad delivery are being optimized and meet campaign performance
Ensure that traffic reports and other production reports are generated, tracked and analyzed on a regular basis
Detect issues and areas for improvement in the conversion funnel, and execute tests to increase efficiency.