We are looking for a Marketing Manager who will report to the Lexus Head of Distributor Operations. You will be lead in charge of developing marketing and digital strategies for Lexus new units, used vehicles, and aftersales in full respect of Lexus standards and Brand positioning of “Experience Amazing”. The scope includes Brand Activations Management at Intersect by Lexus.
You will Define and implement on time cost and quality the annual marketing plan within the given budget to deliver volume and profit target. Also implementing the right digital and social media strategy in the world of 2018 matching the digital audience’s needs of today and beyond on all Lexus platforms and paid digital media aiming to position Lexus as a Digital leader in Premium. “Breakthrough mindset”

Some of the key responsibilities will be but not be limited to:
• Animate, influence and own the client/agencies’ relationships (Creative, Media, Social Media, Website & Event) in leading all input and output executions to deliver on Lexus “Experience Amazing” tagline and luxury lifestyle positioning.
• Collaborate with sales (retail, corporate, government, SME & fleet), aftersales, product planning, Al-Futtaim Automotive Group’s digital, PR and finance teams to ensure proper communication and synergies over the expected targets (sales & profit).
• Own Marketing Budget Management with Zero overspend and in line with Al-Futtaim processes including Procurement involvement whenever required.
• Work closely with Lexus International, TMC MENAC (Middle East division in Japan) and TMC MENARO (Middle East Representative Office in Dubai) to ensure Principal support and compliance with brand vision and marketing communications standards.
•  Lead the monthly marketing promotional activation linked with pricing and product department
•  Implement brand events to deliver luxury lifestyle and “Experience Amazing” positioning
•  Own Marketing Budget Management•  Lead the Lexus Digital Transformation Task Force pre, during and post purchase

Skills
Minimum Qualifications and Knowledge:
• University graduate level with Marketing as Major

Minimum Experience:
• 5+ years of experience in marketing communications in the UAE with an understand of the local culture and context
• Experience in brand management is a must in the Lexus context
• Luxury and automotive background is a plus• Previous experience with Japanese principals and understanding of Japanese business/working methods

Job Details
Job Location: Dubai, United Arab Emirates Company Industry: Other Company Type: Employer (Private Sector) Job Role: Marketing and PR Employment Type: Full Time Employee Monthly Salary Range: Unspecified Number of Vacancies: Unspecified Job Ref.: JB3775389

Preferred Candidate
Career Level: Management