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Marketing Executive
Skill Set
Communication,Creative thinking,Interpretation,Leadership,Planning,Problem solving skills,Self improvement,Writing skills
Career Level
Employment Type
Full Time
Min Work Experience
1 - 2 Years
Min Educational Level
Bachelors Degree
Monthly Salary
As per UAE Labor Law

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

The Middle East Hub has seen on-going growth across all business areas in recent years. As a result, Pearson is now establishing itself strongly in the region. In order to build scale and provide a greater focus on key stakeholders in the region and their needs, we have decided to focus our marketing via a team based in our Dubai office. A Marketing Executive will support the marketing team in delivering on campaign management for Pearson products and services, as needed.

**Purpose: **

The role will assume responsibility for assisting the marketing team in marketing key Pearson products and services, and extending the Pearson message, in the ME region, through events and internal, external and online communications. The role will have a specific technological aspect, with responsibilities including managing relevant online and social media content and messaging for the specified countries and communicating internally with the team via NEO.

**Key Accountabilities: **

+ Support marketing team in managing events in the region, including coordinating logistics, day to day organisation and follow up tasks.

+ Promptly enter contact details of “leads” from events into CRM system.

+ Upload information regarding events onto the NEO system.

+ Work with the team to develop online and social networking presence for events.

+ Provide support to the marketing team for annual sales conferences.

+ Support team with ad hoc campaigns and projects including copy writing, marketing literature, market research, branding and communications.

+ Day to day management and development of the region’s space on NEO, with responsibility for effectively communicating messages, engaging with colleagues to increase usage, running, monitoring and analysingcampaigns and developing the interface of the site.

+ Processing and recording of invoices from SAP in a timely manner.

+ Work with the marketing team to develop the region’s online and social networking presence.

+ Regular recording of monthly analytics to track customer activity from the Middle East portal and social media sites and supply data and recommendations to marketing team.

+ Exploit new technologies to achieve online marketing goals.

+ Realign the social networking sites for the Middle East to ensure consistency across the board. Manage the regular communication and messaging out from these sites, with a focus on Facebook and Twitter.

+ Upload all press releases related to the region onto relevant social media and online sites.

+ Work with the marketing team to ensure online costs remain within budget.


+ Strong communication skills – both written and oral.

+ Ability to communicate effectively with both colleagues within the team and regional leaders.

+ Understanding of timescales and priorities and ability to successfully reprioritise to deliver projects on time. Be able to effectively work to dedicated timelines.

+ Ability to work effectively within a team environment that consists of a variety of cultures and backgrounds.

+ Strong organisation skills.

+ Ability to “think on feet” and problem solve.

+ Excellent copy writing skills.

+ Excellent understanding of digital and online technology. **Previous Experience** _Essential: _

+ Evidence of contributing to the development and management of marketing campaigns that have achieved success in the Gulf region.

+ Evidence of developing and maintaining corporate social media campaigns.

+ Evidence of developing and managing corporate website content.

+ Evidence of working effectively and harmoniously within a team environment to realise shared corporate goals and meet monetary targets. _Desirable: _

+ Experience in assisting with the development and management of events related to the Gulf’s education sector.

+ Evidence of copywriting for the Gulf education sector.

+ Tertiary qualification in IT or similar.

+ Tertiary qualification in marketing or similar.

+ Experience contributing to the creation of marketing collateral such as brochures, email shots and press releases. **IT Literacy**

+ Proficient in all Microsoft packages.

+ Proficient in developing and maintaining mainstream social media sites, namely Twitter and Facebook.

+ Proficient in website design.

**Primary Location: ** AE-AE-Dubai

**Work Locations: ** AE-Dubai-Al Sofouh Arjaan Tower Al Sofouh Complex Dubai

**Job: ** Marketing

**Organization: ** Growth

**Employee Status: ** Regular Employee

**Job Type: ** Standard

**Shift: ** Day Job

**Job Posting: ** Dec 9, 2019

**Job Unposting: ** Ongoing

**Schedule: ** Full-time Regular

**Req ID: ** 1916354

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
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