MAIN JOB RESPONSIBILITIES
1. Strategy
a. Conceptualize, strategize long term strategy for the FMCG operation by working closely with the GM and the senior leadership team
b. Break the strategies into short term plans and ensure execution in line with the strategy
c. Envisage new revenue models that will ensure and grow our market leadership in all countries of operation
2. Revenue and Sales
a. Understand the market dynamics, competition collaborate with the GALADARI ICE CREAM COMPANY management team, strategize and execute Parlour and IBS operations that will result in achieving our aggressive revenue and sales targets
b. Envisage new ways to increase the average unit volumes of the parlours and develop and grow our FMCG business
3. Profits and Cost Management
a. Ensure we manage a cost effective operations with a focus on maximised return on investment and expenses
b. Consistently evolve new methods and initiatives that will increase the employee productivity
c. Ensure we achieve our profit targets
4. Operations Excellence
a. Drive and lead the parlour and FMCG operations excellence by implementing best in class practises that will make our operations respected and appreciated by the Principal, Guest and Industry
b. Ensure constant improvement of all the processes and create an operations that excels and innovates constantly
5. Development and Market leadership
a. Have a firm pulse on the market dynamics and competition
b. Ensure aggressive development of new parlours and constant refurbishment to give the best Guest experience
c. Strategize and execute on new revenue models along with GALADARI ICE CREAM COMPANY management team
d. Come out with innovative ways by working with marketing and operations in increasing the footfall in out stores
e. That will result in us retaining and growing our market share
6. Marketing
a. Understand the consumer psychographics and requirements by various market research and focus groups
b. Work with the marketing team to come out with the marketing calendar and innovative ways of PR and advertising to reach out to the diverse audience