The Sales Manager is responsible for achieving and exceeding sales revenue targets in accordance with the sales plan, primarily through the effective generation of new business. The Sales Manager will provide a high level of customer service and account management to existing and prospective exhibitors.

Key Performance Indicators

Achievement of sales revenue targets classed as ''new business'' within timelines
Creation of new business revenue
Number of effective calls made per week
Exhibitor satisfaction levels post event
Timely & accurate reporting of sales results and activities
KEY DIMENSIONS:
Main Duties & Responsibilities:

Sales and Account Management

Achieve and exceed set revenue targets for the assigned products and events in accordance with the sales plan
Build and maintain strong client relationships
New business
Developing new business and revenue streams, including sponsorship and other non-square metre revenue sources through market research, industry awareness, telephone contact, networking and client meetings
Customer retention
Regular contact with existing clients throughout the event cycle
On-site account management to achieve high exhibitor satisfaction levels
Management and Reporting

Data capture of sales activities/calls and updating the CRM
Completion of sales progress reporting (e.g. revenue vs target, activity reporting etc.)
Monitor the debt reports and assist the finance team with revenue collection
Provide the marketing team with market intelligence to assist with exprom and visprom campaigns
Continually monitor and research the market using online resources, gaining customer feedback, attending competitor events where appropriate, and industry networking
Awareness and understanding of floor plan optimisation
Effective communication with other internal departments including operations, marketing, finance to maximise client experience.
Perform any other duties commensurate with the grade and level of responsibility.

PERSON SPECIFICATION

MINIMUM EDUCATION LEVEL:
Educated to degree level or equivalent
BACKGROUND KNOWLEDGE, SKILLS & EXPERIENCE:
Essential

Significant and successful experience in a sales role
Demonstrable ability to generate new business
Computer literate and proficient in the use of commonly used business software
Effective verbal and written English communication skills
Strong interpersonal skills
Commercial awareness
Attention to detail
Numerate
Desirable

Awareness of the exhibition production cycle
Experience of growing and developing new markets and products
Exhibition, media or tele-sales background
Knowledge of the healthcare industry
Experience in emerging markets