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Digital Marketing Specialist
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Category
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Marketing
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Skill Set
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Communication,Financial analysis,Market assessment
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Company Name
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InterSystems
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Career Level
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Mid - Level
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Employment Type
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Full Time
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Min Work Experience
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1 - 2 Years
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Min Educational Level
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Bachelors Degree
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Monthly Salary
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Unspecified
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Benefits
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As per UAE Labor Law
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Description
InterSystems is seeking to hire a Marketing Specialist to be a key member of its Middle East regional Marketing team, based in Dubai, reporting to the Director of Marketing.
The successful candidate will be a dynamic marketing professional whose focus will be on digital marketing activities that support customers and help accelerate the growth of InterSystems’ business in the region.
Specialist area: Digital Marketing and Marketing Automation
The successful candidate must have a solid understanding of digital marketing concepts and experience in email marketing, social media marketing, online advertising, website development and analytical reporting.
They will be responsible for maintaining marketing automation tools, CRM data quality, and reporting to support all regional marketing campaigns. They will maintain InterSystems websites for the region to support campaigns and brand consistency, creating landing pages and content as needed. They will also assist with the general marketing activities to generate new business opportunities and support the customer community as needed according to management plans and priorities agreed with their manager.
Responsibilities
Work with all regional departments, especially the local sales and global marketing teams, to enhance market awareness, interest, and demand for InterSystems and their products
Coordinate and run the digital marketing campaigns and social media plans in the region that are business focused
Maintain and manage the CRM service (Salesforce), ensuring continuous data quality, and driving best practice
Coordinate and run digital marketing communications programs using the marketing automation tool (Pardot), with analytics and reports for insight and to drive success of agreed business goals
Contribute to and run the integrated, best-practice marketing campaigns that create and nurture opportunities;
Provide web support for the regional websites (WordPress), creating and executing SEO strategies that drive organic traffic and incoming prospect enquiries
Assist with the development and tracking of target audience segmentation that contributes to consistent engagement for campaigns, and future campaign planning
Assist as needed with the other marketing activities, including: conference sponsorship; participation in, and promotion of, industry and InterSystems conferences and exhibitions
Qualifications
Minimum of 2 years’ experience in similar digital marketing role in a high tech, healthcare, agencies or B2B environment
Minimum 1 year experience using Salesforce CRM or similar
Minimum 1 year experience using Pardotmarketing automation or similar
Experience of web and analytical tools, preferably WordPress
Experience in marketing a ‘technology’ product or a healthcare related service would be a plus
Motivated, self-sufficient professional with great attention to detail
Team player with positive, constructive attitude
Excellent verbal and written communication skills (preferably Arabic speaker)
Good organisational skills
Willing to continuously learn and develop new skills, and keep up-to-date with key market
Education and Training
University degree in a relevant subject such as marketing, business or communications, or equivalent experience in a similar role
About InterSystems
InterSystems is the engine behind the world''s most important applications in healthcare, business and government. Everything we build is designed to drive better decisions, actions, and outcomes for the people who stake their lives and livelihoods on our technology. We are guided by the IRIS principle—that software should be interoperable, reliable, intuitive, and scalable.
Our data platform and connected care solutions have received global industry recognition including the Challenger position in the Gartner Magic Quadrant and Best in KLAS awards from KLAS Research, among other honors. InterSystems is privately held – enabling us to devote all our attention to our customers.
Apply for this job online
Refer this job to a friend
Share on your newsfeed
We are an equal-opportunity employer and do not discriminate because of race, color, religion, sex, national origin, ancestry, marital status, veteran status, age, disability, sexual orientation or gender identity or expression or any other legally protected category. InterSystems is an E-Verify Employer in the United States.
The successful candidate will be a dynamic marketing professional whose focus will be on digital marketing activities that support customers and help accelerate the growth of InterSystems’ business in the region.
Specialist area: Digital Marketing and Marketing Automation
The successful candidate must have a solid understanding of digital marketing concepts and experience in email marketing, social media marketing, online advertising, website development and analytical reporting.
They will be responsible for maintaining marketing automation tools, CRM data quality, and reporting to support all regional marketing campaigns. They will maintain InterSystems websites for the region to support campaigns and brand consistency, creating landing pages and content as needed. They will also assist with the general marketing activities to generate new business opportunities and support the customer community as needed according to management plans and priorities agreed with their manager.
Responsibilities
Work with all regional departments, especially the local sales and global marketing teams, to enhance market awareness, interest, and demand for InterSystems and their products
Coordinate and run the digital marketing campaigns and social media plans in the region that are business focused
Maintain and manage the CRM service (Salesforce), ensuring continuous data quality, and driving best practice
Coordinate and run digital marketing communications programs using the marketing automation tool (Pardot), with analytics and reports for insight and to drive success of agreed business goals
Contribute to and run the integrated, best-practice marketing campaigns that create and nurture opportunities;
Provide web support for the regional websites (WordPress), creating and executing SEO strategies that drive organic traffic and incoming prospect enquiries
Assist with the development and tracking of target audience segmentation that contributes to consistent engagement for campaigns, and future campaign planning
Assist as needed with the other marketing activities, including: conference sponsorship; participation in, and promotion of, industry and InterSystems conferences and exhibitions
Qualifications
Minimum of 2 years’ experience in similar digital marketing role in a high tech, healthcare, agencies or B2B environment
Minimum 1 year experience using Salesforce CRM or similar
Minimum 1 year experience using Pardotmarketing automation or similar
Experience of web and analytical tools, preferably WordPress
Experience in marketing a ‘technology’ product or a healthcare related service would be a plus
Motivated, self-sufficient professional with great attention to detail
Team player with positive, constructive attitude
Excellent verbal and written communication skills (preferably Arabic speaker)
Good organisational skills
Willing to continuously learn and develop new skills, and keep up-to-date with key market
Education and Training
University degree in a relevant subject such as marketing, business or communications, or equivalent experience in a similar role
About InterSystems
InterSystems is the engine behind the world''s most important applications in healthcare, business and government. Everything we build is designed to drive better decisions, actions, and outcomes for the people who stake their lives and livelihoods on our technology. We are guided by the IRIS principle—that software should be interoperable, reliable, intuitive, and scalable.
Our data platform and connected care solutions have received global industry recognition including the Challenger position in the Gartner Magic Quadrant and Best in KLAS awards from KLAS Research, among other honors. InterSystems is privately held – enabling us to devote all our attention to our customers.
Apply for this job online
Refer this job to a friend
Share on your newsfeed
We are an equal-opportunity employer and do not discriminate because of race, color, religion, sex, national origin, ancestry, marital status, veteran status, age, disability, sexual orientation or gender identity or expression or any other legally protected category. InterSystems is an E-Verify Employer in the United States.
