- Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options.

- Sells products by establishing contact and developing relationships with prospects; recommending solutions.

- Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.

- Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.

- listening to customer requirements and presenting appropriately to make a sale;

- conduct cold calling to arrange meetings with potential customers to prospect for new business;

- responding to incoming email and phone enquiries;
acting as a contact between a company and its existing and potential markets;

- negotiating the terms of an agreement and closing sales;
gathering market and customer information;

- representing their company at trade exhibitions, events and demonstrations;

- negotiating on price, costs, delivery and specifications with buyers and managers;

- challenging any objections with a view to getting the customer to buy;

- advising on forthcoming product developments and discussing special promotions;

- creating detailed proposal documents, often as part of a formal bidding process which is largely dictated by the prospective customer;

- liaising with suppliers to check the progress of existing orders;

- checking the quantities of goods on display and in stock;
recording sales and order information and sending copies to the sales office, or entering figures into a computer system;
reviewing your own sales performance, aiming to meet or exceed targets;

- gaining a clear understanding of customers'' businesses and requirements;

- making accurate, rapid cost calculations and providing customers with quotations;

- feeding future buying trends back to employers;
attending team meetings and sharing best practice with colleagues.