One of our clients, a well-established regional software company is currently expanding and looking for Digital Marketing Manager to join their office in Dubai.

Role and Responsibilities:
•Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
•Design, build and maintain our social media presence
•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•Identify trends and insights, optimize spend and performance based on the insights
•Brainstorm new and creative growth strategies
•Plan, execute, and measure experiments and conversion tests
•Collaborate with internal teams to create landing pages and optimize user experience
•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer points
•Instrument conversion points and optimize user funnels
•Collaborate with agencies and vendor partners
•Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:
•BS/MS degree in marketing or related field
•Proven working experience in digital marketing
•Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
•Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
•Experience with A/B and multivariate experiments
•Solid knowledge of website analytics tools (i.e. Google Analytics, NetInsight, Omniuture, WebTrends)
•Strong analytical skills and data-driven thinking
•Up to date with the latest trends and best practices in online marketing and measurement

Main Skills
One of our clients, a well-established regional software company is currently expanding and looking for Digital Marketing Manager to join their office in Dubai. Role and Responsibilities: • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, optimize spend and performance based on the insights • Brainstorm new and creative growth strategies • Plan, execute, and measure experiments and conversion tests • Collaborate with internal teams to create landing pages and optimize user experience • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer points • Instrument conversion points and optimize user funnels • Collaborate with agencies and vendor partners • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements: • BS/MS degree in marketing or related field • Proven working experience in digital marketing • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Experience with A/B and multivariate experiments • Solid knowledge of website analytics tools (i.e. Google Analytics, NetInsight, Omniuture, WebTrends) • Strong analytical skills and data-driven thinking • Up to date with the latest trends and best practices in online marketing and measurement