The responsibility of the position includes;

1. Responsible for the development and effective implementation of marketing and promotional strategies for the positioning of the property as highly desirable to its identified target markets and within the parameters set by Accor
2. Increase the profile of the property through the development of a network of sponsors, stakeholders and patron
3. Execute effective direct marketing campaigns to identified target markets, using either surface or electronic mailing means
4. Source sponsorship from various companies, banks, airlines, etc. for promotions and partnership