Achieve sales goals by supervising sales staff.
Implement strategies to improve market penetration.
Maximize sales productivity by ensuring that sales staff utilize “sales success” techniques
Monitor call productivity and revenue goals for each sales person by tracking results
Improve call productivity by counseling sales staff on appropriate selling techniques
Increase sales volume and profitability by formulating and executing projects for all market areas as stated in the business plan
Analyze sales statistics to formulate profitability
Review market analysis to determine client needs, occupancy potential, desired rates, etc.
Meet overall budgeted sales and profit margins by soliciting, evaluating, selling, and confirming business.
Design and propose programmes to meet client’s needs.
Perform Sales calls with Sales and Senior Sales Managers.
Negotiate with clients to achieve maximum profit while satisfying client needs.
Coordinate transient and group room commitments to insure proper market mix.
Approve function space allocation for group and catering bookings.
Ensure customer satisfaction and hotel profit by overseeing the coordination of various department’s activities related to booked business.
Ensure maximum occupancy on a daily basis by performing follow-ups on progress of groups booked with Front Office Manager and Revenue Manager.
Participate in solving problems with other departments as required, relating to business booked in the hotel including space conflicts, possible cancellations, and compromises between guest needs and hotel facilities.
Enhance the hotel’s community image and stays abreast of competition, new development, and sales methods and techniques in the hotel industry.
Prepare reports as necessary to develop a more informative data base for improved management decision making and critical evaluation of work activities.
Prepare the business plan for the hotel and coordinates this with the corporate sales business plan.
Plan for and implements methods of maintaining and increasing volume of business thorough sales promotion, potential markets needing coverage, advertising and special sales projects.
Provide feedback to General Manager on changing market conditions and trends in competition.
Coordinate special local activities with the General Manager.
Create and implements special programmes to increase overall occupancy especially in slow periods.
Direct all sales activities for all staff with sales opportunities to ensure that objectives are achieved in the Sales business plan.
Attend major travel functions and trade shows to promote the hotel.
Prepare and controls the Sales Department’s budget.
Maintain accurate sales statistics and account records.
Analyse departmental budget, and deviations to budget; takes corrective action and follow-up.

Executive Duties:
Develop strategic plan by studying technological and financial opportunities, presenting assumptions and recommending objectives.
Build company image by collaborating with customers, government, community and employees and by enforcing ethical business practices.
Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, benchmarking state-of-the-art practices and participating in professional societies.
Participate in the Hotel’s Manager on Duty programme and perform regular weekday and/or weekend duty shifts as per the Hotel’s operational requirements.
Respond to audits to ensure continual improvement is achieved.

General Responsibilities
Understand and strictly adhere to the Rules & Regulations established in the Employees’ Code of Ethics and the Hotel’s policy on Fire, Hygiene, Health and Safety.
Promote efficiency, confidence, courtesy and an extremely high standard of social skills.
Generally promote and ensure good inter-departmental relations.
Display a pleasant manner and positive attitude at all times and to promote a good company image to guests and colleagues.
Demonstrate pride in the workplace and personal appearance at all times when representing the hotel thus identifying a high level of commitment.