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Head of Digital Marketing
Category
:
Marketing
Career Level
:
Manager
Employment Type
:
Full Time
Min Work Experience
:
10 - 15 Years
Min Educational Level
:
Bachelors Degree
Monthly Salary
:
Unspecified
Benefits
:
As per UAE labor Law
Description
Some of the Key Accountabilities-
• Will be the custodian of the RAKBANK brand in the digital space across both owned and paid mediums (Website, Social Media, Email, Alliances, Partner websites, Digital Signage and Digital Banking)
• Accountable for the bank’s digital assets namely RAKBANK websites, microsites and mobile apps and ensure best in class user experience (UX) and User Interface (UI)
• Responsible for management of the RAKBANK website real estate, ensuring that the website is always in sync with the vision and strategy of the bank. Actively discussing with different business units ensuring that current promotions and products have visibility
• Responsible for the management of the UAE&U blog, bringing fresh and relevant topics to the blog along with internal and external sources
• To be a major stakeholder and Marketing’s representative in the implementation of all digital projects that are undertaken for e.g. convergence project and oversee all UX and UI elements ensuring a consistent experience across devices and OS’s (Digital Banking – Online, Mobile and Tablet Banking)
• To ensure RAKBANK’s position as a leading bank in the digital and social media space by continuous research of best practices worldwide and in the region
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