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Marketing Manager - Medlab
Skill Set
Communication,Creative thinking,Interpretation,Leadership,Planning,Problem solving skills,Writing skills
Career Level
Employment Type
Full Time
Min Work Experience
1 - 2 Years
Min Educational Level
Bachelors Degree
Monthly Salary
As per UAE Labor Law
We are seeking a technology-oriented yet creative, marketing executive with the ability to develop, monitor and optimise outbound campaigns and product websites. The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. The individual will be an imaginative copy writer with the ability to produce effective marketing collateral (email marketing, brochures, direct mail) and long copy pieces including blogs, press releases etc. He/she will be adept at translating this into other formats including social media posts, infographics, video storyboards and website content. The candidate must have exceptional attention to detail. Experience of marketing technologies (email marketing and CMS systems) is a must and automation experience is desirable. The candidate will be an excellent communicator who works well as part of a marketing team, the event team and stakeholders outside the organisation.

To work with the marketing manager and wider marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPI''s
Key Performance Indicators

Design and delivery of marketing campaigns in line with business objectives set out within the marketing plan

Adherence to timelines and budgets

Marketing KPI report

Main Duties & Responsibilities:


Work with marketing manager and content executives to deliver outbound marketing campaigns and event websites in line with strategic objectives

Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)

Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways of incentivising/monitoring offline channel performance

Develop relationships with media, association, industry partners and social media influencers and sign contra agreements in line with campaign objectives. Coordinate with performance executive re deliverables for contras and partners once an agreement has been signed

Raise PO''s and maintain budget trackers

Appoint and manage external suppliers

Based on previous performance, work with CRO, and digital marketers to develop website content to maximise relevant traffic and conversion

Develop collateral (email, print, digital) as per the marketing plan

In collaboration with the marketing manager, develop Content Calendar through designated channels (email marketing, social media, digital marketing, direct mail etc) to engage and convert relevant audience

Maintain active social media channels (in line with market expectations) and maximise engagement and conversion from these channels

Become part of a culture of testing and metrics-driven decision making in the team


As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports

Share relevant insights with marketing manager to drive revenues or pursue new opportunities

Analyse and report trends over time and use these insights to build more effective campaigns

Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)

Work with internal teams to ensure data governance and data management policies are adhered to

Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI

Use recommended campaign analytics dashboards daily to monitor performance

Become part of a culture of testing and metrics-driven decision making in the team

Share case studies with marketers within the team, division and Global Exhibitions


Identify target universe and key segments within target universe

Send timely, relevant communications through designated mix of channels and optimise the effectiveness of these channels

Monitor and adjust campaign activity based on performance metrics

Work with content marketers to deliver Content Calendar through designated channels (email marketing, social media, digital marketing, direct mail etc)

Build, maintain and optimise product websites and work with internal support teams to make advancements and maximise conversion from the sites

Manage and format any external files for import into the Informa database or fulfilment purposes

Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards

Monitor and share new trends and techniques in both consumer and B2B marketing

Introduce new channels/techniques as appropriate for the industry/campaign and work with the performance marketing executive to monitor performance


Educated to degree level or equivalent
Analytical and questioning mindset
Highly creative with excellent copy writing and visual marketing skills
Fast learner and committed to personal development and growth
Deadline and target driven
Experience of using email marketing platforms
Experience of working with databases and data selection/management software
Experience of working with CMS platforms (but coding knowledge not required)
Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing
Database development and growth including segmentation / advanced targeting
Building relationships with partners and stakeholders
Experience of working in a pressurised environment
Good verbal and written communication skills
Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel and

Experience of using marketing automation technology (preferably Eloqua)
Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis
Formal business/marketing higher education qualification
Experience of Eloqua and/or Adobe Experience Manager
Events marketing experience
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