Key Responsibilities:

Own the brand patrimony, guarantee the brand identity orchestrating launches and growth of pillar products using market and consumer expertise.

· Market competitive analysis

- Monitoring competitors’ launches, activities.

- Analysis of competitive offerings (claims, pricing, performance, etc.)

- Understand market channels.

· Consumer Understanding

- To understand NYX PMU users and their satisfactions/dissatisfactions, expectations.

- To understand potential consumers and their needs.

- To understand competitive brand users and their satisfactions/dissatisfactions.

- To identify and understand consumer trends.

· Product Management

- To develop and manage launch plans based on international marketing plan.

- To establish a right price cascading based on local competitors and international recommendations.

- To manage brand assortment pyramid and recommend the right assortment per channel.

- To work with supply team on monthly sales forecast, especially pay close attention on the top SKUs and work out SKU rational in order to decrease slobs.

- To maximize the impact of star product launches through all related dimensions of communication, social media, merchandising, PR, CRM, in-store activities, etc.

- Brand communication and activities.

- To work with digital manager on the implementation of monthly media plan, developing lay-out and artwork.

- To work with retail team to develop advertising in store materials.

- Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.).

- To propose, monitor and evaluate the promotional activities with support from Retail.

- Acts a project manager for all brand events: Face Awards, Suhoor, Jalsat.

- Manage A&P budget.

Essential Requirements:

· Fluency in Arabic.

· 2-4 years of experience in brand management.


Functional Skills & Specific Knowledge:

· In-depth knowledge of products/category.

· Research and market data analysis.

· Knowledge of local retail dynamics and environment.

· Knowledge of markets trends and consumers.

· Financial knowledge (P&L, S21, Cost of Goods, sales forecasts).

· +Media planning knowledge.

· Ability to adapt advertising creative material.

· Knowledge of the brand.