• To manage the development and implementation of campaigns focused on consumer to consumer engagement and leveraging the entire social ecosystem (locally and globally) to generate highly impactful User Generated Content (UGC) as the primary source of content for marketing and promoting Dubai as a tourism destination
• To evolve the current My Dubai platform and assets to its next generation stage across a wider range of social engagement platforms customized by audience segments both locally and globally by focusing on residents and visitors already in Dubai as the primary source for content development
• To develop a strong base of resident ambassadors and loyal Dubai travelers that become highly influential and effective advocates for the city and deliver content that can effectively promote the destination to ultimately replace the need for brand driven communications to the market
• User Generated Content: Managing and suggesting improvements to the quality of user generated content, including existing channels – Facebook, Instagram and Twitter – as well as supporting development of new channels and products including Snapchat, Periscope and Facebook live
• C2C Communications: Promoting engagement and advocacy through residents (across segments and nationalities), tourists (first time and repeat), business visitors and resident expat entrepreneurs/professionals, topic specific influencers and the like, and maintaining a curated and highly engaged database of MyDubai ambassadors
• Amplification: Managing the deployment of strategy to push content out both through the social eco system and on Dubai Tourism’s own channels (while maintaining independence), in addition to looking at a structured broadcast, content partnership, competitions, event marketing, brand affiliation and influencer strategy to further amplify
• Support the development and lead the implementation of campaigns through the year across all social channels with the aim to deliver enhanced UGC engagement and content creation, further interaction with social channels, quality enhancement of content being uploaded and how to create a longer term organic groundswell around #MYDUBAI

Qualifications
Bachelor degree in Marketing-Communications, Digital Marketing, or related field (required)
Job Category: Marketing, Promotion and Events
Employer: Department of Tourism and Commerce Marketing
Educational-level: Bachelor
Required Nationality: UAE Only
Monthly Salary: Unspecified
Schedule-Time: Full time
Job Posting: 25/12/2017
Unposting Date: 24/01/2018