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Marketing Executive
Category
:
Marketing
Skill Set
:
Business analysis,Communication,Financial analysis,Market assessment
Company Name
:
Bayzat
Career Level
:
Mid - Level
Employment Type
:
Full Time
Min Work Experience
:
2 - 5 Years
Min Educational Level
:
Bachelors Degree
Monthly Salary
:
Unspecified
Benefits
:
As per UAE Labor Law
Description
Bayzat is a technology company that provides insurance and HR solutions. We are one of the fastest growing startups in the MENA region. We’ve also been recognized by Forbes Middle East as one of the most promising startups of 2016 and 2017 in the UAE. Backed by various venture capitalists, we’ve been able to grow our team three folds last year and we plan on expanding further. We care about our team members’ growth and we are passionate about creating not only great customer experiences but also employee experiences

Job Description
Some of marketing’s core deliverables to help achieve company objectives are:
- Generating qualified leads through identifying and leveraging the correct inbound and outbound traction channels
- Aiding the Sales Team in converting qualified leads to Bayzat customers (i.e. strategic drip campaigns and content creation)
- Building Bayzat’s branding and communication strategy and implementing across the correct touchpoints.

The main responsibilities of a Marketing Executive are:
Generating qualified leads and improving lead to customer conversion rates
Aiding the Marketing Manager in executing marketing campaigns
Building and improving scalable marketing processes across departments
Handling the operational work of each campaign from ideation to completion
Conducting research that sheds insights on the correct third-party tools that will allow the Marketing Department to more effectively implement, analyze and improve upon marketing initiatives
Defining and developing detailed reporting that allows the Marketing Department to make better data driven decisions
We are looking for a smart, energetic, customer centric and tech savvy Marketing Executive to help us maintain Bayzat’s fast growth rate.

What you will be doing?
The below outlines the corresponding responsibilities of the employee, but does not represent an exhaustive or complete list of activities.
Identifying and utilizing new lead generation channels. It includes thorough market research, agency outreach and budget optimization
Supporting the Marketing Manager in current inbound and outbound marketing activities (both online and offline initiatives)
Implementing the technical aspects of digital campaigns on internal and/or external third-party platforms (i.e. Pardot, Salesforce, Typeform and Zapier)
Helping to implement defined strategic processes and content material around the customer journey that optimize the customer experience
Managing the executional aspects of marketing initiatives (i.e. setting up email and drip campaigns)
Assisting the Marketing Manager in the planning and implementation of PR driven initiatives such as events, networking sessions and sponsorships
Identifying and helping to deliver upon content needs across departments
A/B testing marketing content material and executions across digital platforms (i.e. how content changes to specific ads increase engagement rates)
Generating monthly and quarterly reports that arm the Marketing Manager with relevant data to better analyze, improve upon and execute marketing initiatives
Adhering to marketing budgets that the Marketing Manager assigns

Who are we looking for?
3-4 years of relevant marketing experience
Extensive digital & technical knowledge is a must
Broad operational know-how
A team player who can build and maintain close relationships with a wide range of internal and external stakeholders
Passionate about technology
Ability to analyze and extract research data
Excellent interpersonal, verbal and written communication skills
Strong strategic, critical thinking skills and problem-solving ability
Obsessively organized and detail oriented
Experience of working in a high-growth environment

About Bayzat
We have 80+ team members from 27 different nations. Our team works hard to create the best client experience possible with the cutting-edge technologies. Our benefits consultants, mobile developers, sales development analysts, backend developers, designers, marketers and many others all work together to make it happen.

At Bayzat, we have a very dynamic, fast-paced and challenging work environment. We are curious and passionate about finding better ways to do things, we always care about sharing flawless work and engage in continuous learning opportunities to further develop skills and most importantly encourage and value teamwork.
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