Gelato represents one of the most famous and successful Italian histories worldwide. The art of making gelato in Italy has been a family business for a long time, indicative of great passion and creativity handed down from father to son.
By the early 1950’s the industry spotted this market and decided to enter this business.
In order to call attention to their products, they brought in some important innovations, among them the most peculiar was the so called “walking ice cream” a milk based ice cream coated with chocolate whose distinctive feature was to be on a stick.